Have you ever been walking around a store like Sephora and noticed your favorite brands like Drunk Elephant and Glow Recipe are always out of stock? Perhaps that could be supply and demand, or it could be because of the ten year old girls slithering around the stores begging their mothers to get them the bronzy drops and the face serums as soon as they hit the shelves.
These kids are now known as “Sephora Kids” on social media. These are the kids that are around the age of 8-11 who are always standing around the Drunk Elephant and Glow Recipe displays gawking over the same products like the D-Bronzi Anti-Pollution Sunshine Drop, Drunk Elephant Protini Polypeptide Cream, and the Watermelon Glow PHA+BHA Pore-Tight Toner by Glow Recipe.
These specific products have been trending for some time now and stay in this loop of trends by influencers because of the effects and popularity of them. Trends come and go faster than wildfire in the makeup industry nowadays. A product that was trending yesterday could no longer have its hype, like the e.l.f. Halo Glow Liquid Filter, people are now straying away from it due to it causing breakouts and blemishes.
The reason these “Sephora Kids” are getting all the heat is because of the formulas and ingredients in their products that they have made their holy grail when trying to be just like the influencers they watch. Drunk Elephant infamous Bronzi drops have an ingredient called Chronocyclin. This is an ingredient that is for antioxidant benefits of vitamin D for more youthful-looking skin. Now think, why would a ten year old need to be using a product that is for making the skin appear younger-looking. Along with that is the Drunk Elephant Protini Polypeptide Cream that is often mixed with the Bonzi drops before being put on the skin. This product is most commonly used for reducing lines and wrinkles, improving skin’s firmness, texture, and tone. Again, why does a child need to be using a product for aged skin and for reducing wrinkles that a child does not have.
The reason these products are being used by young kids are because of trends by influencers. These young kids are scrolling through tiktok or instagram seeing their favorite influencers use their Bronzi drops and Protini Polypeptide Cream to get that tan colored base for their makeup. The influencers aren’t at fault for this though it may seem they are. The influencers are making videos and posts for their audience and it just so happens that they have caught the eye of these young kids. Influencers like Alix Earle who got her fame from posting videos in her college dorm getting ready for events and doing her makeup. She has a wide range of viewers, she has younger siblings she often posts with cute dancing videos, and a boyfriend in the NFL who she posts constantly about their dating life and getting ready to go to his games. Anything she posts is going to be seen by this large range of people.
Influencers like Alix have become more cautious of what they are posting because of these young kids wanting to be more like them and follow their routine and mimic the way they do their makeup. There should be regulations for buying products like the D-Bronzi Anti-Pollution Sunshine Drop and the Drunk Elephant Protini Polypeptide Cream. Young kids should not be able to freely use products that are made for aged skin and that could be harming the interior of their face. Makeup and skin care is for everyone of all ages but there needs to be certain products that can only be sold to an older generation of people and not little kids.
